The Group

MAD Design Group

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Since 2002, MAD Design Group has been driven by a relentless passion for design excellence. Our creative dexterity and resourceful approach have earned the trust of some of the world’s most recognisable manufacturers and design brands. From residential to commercial, hospitality to retail, we have shaped products across countless environments, evolving with the demands of modern living.

What makes MAD truly distinctive is our ability to take a product from its earliest spark of imagination and guide it seamlessly through development, material sourcing, manufacturing, packaging, logistics, sales, and marketing. We are a fully integrated design and supply partner, ensuring ideas don’t just become products – they become commercially successful realities.

75+

We’re well versed in shipping to all corners of the globe with 75+ countries under our belt.

13

With representation in Australia, New Zealand, United States, Canada, United Kingdom, Luxembourg, Turkey, israel, United Arab Emirates, Japan, Korea, Hong Kong and China.

150K+

Installations of our product in a diverse number of environments, we’re proud of what we’ve created.

20+

Years of experience building up a network of awesome suppliers.

60+

And still growing, team members located across our commercial centres.

Integrity as our foundation

Integrity is the foundation of everything we create. It informs our decision-making, our craftsmanship, and our relationships. From concept to delivery, every process is grounded in transparency, best-practice manufacturing, and meticulous attention to detail. Our dedication to doing things the right way ensures the products we produce.

Sustainable thinking, responsible making

Sustainability is woven into our philosophy and practices. Our FluidTM Concrete incorporates green cement and 95% recycled natural materials that absorb CO2 during curing and are fully recyclable. Our teak is responsibly sourced and Tric-certified. Our clean-burning bioethanol fuel supports carbon-neutral energy cycles. From raw material selection to global distribution, we minimise environmental impact while maintaining the highest performance standards. We don’t just create products – we create products with purpose.

Designing for longevity

We believe great design should endure. Every product we shape is built with timeless appeal, robust performance, and lasting value in mind. Whether we are crafting the sculptural forms of FluidTM Concrete or refining the finish of a handcrafted piece, our commitment to durability and aesthetic longevity ensures each design remains relevant, functional, and beautiful for years to come. Long-lasting design isn’t only a choice – it’s our responsibility.

Innovation through research & development

Progress is born from curiosity and a willingness to push boundaries. Our innovation comes from a deep investment in research, testing, and material exploration (1). Advances in moulding (2), curing (3), coating (4), and production technologies (5) – including our proprietary FluidTM Concrete formula and processes – reflect our dedication to constant improvement. By combining advanced prototyping with rigorous quality testing, we turn ambitious ideas into refined, market-ready products that set new benchmarks in design and performance.

A global mindset, seamless execution

With representation across more than 13 regions and shipments to over 75 countries, we operate with a global perspective and a commitment to seamless execution. Our integrated systems – spanning sourcing, production, packaging, warehousing, and logistics – ensure reliability at every stage. We expertly navigate the complexities of international supply chains, allowing our partners to focus on their vision while we manage the journey from concept to creation and onward to the world.

| 2002

The Fire Company formed.

| 2003

Tested Under AGA Guidance with Enertech and Origin Energy.

| 2004

EcoSmart Fire launched. Awarded DesignMark at the Australian Design Awards. Retailed in Space Furniture. Featured on ABC’s New Inventors. Australian distribution network established. Distributors appointed in New Zealand, Germany, Austria, and the US.

| 2005

Global, multi-lingual website launched. Began shipping containers to Europe. Distributors appointed in Scandinavia, Cologne, Hong Kong, France, Lebanon, Canada, and Italy.

| 2006

Distributors appointed in Reunion Island, Benelux, South Africa. Awarded ‘Best of Year’ Roscoe Award for most popular innovation in the USA at the Interior Design Awards held at New York’s Guggenheim Museum. First annual international conference held Sydney (seven countries represented).

| 2007

ISO Certification achieved. Distributors appointed in Spain, Japan, Brazil and New Caledonia. Second international conference held Madrid, Spain (22 countries represented).

| 2008

SITAC and TUV Certification achieved. Distributors appointed in the UAE, Russia/Central Europe and Turkey. Third international conference held in Sienna, Italy (52 countries represented).

| 2009

C-UL US listings and Norme Francaise Certification achieved for European launch of the EcoSmart Fire concrete burner. Fourth international conference held Hong Kong, China (60 countries represented). Zeta won Australia International Design Award. EcoSmart also awarded a Hearth & Home Vesta Award and New York House Magazine’s Innovative Green Design Award.

| 2011

Launch of e-NRG, high quality, clean burning bioethanol fuel, specifically formulated for use in liquid ethanol fuelled ventless fireplaces (AUS and USA). Head office relocated to Alexandria, NSW Australia. Awarded Good Design Award at the Australian International Design Awards, DesignEx Best New Product, IIDA/HD Award for Excellence - Accessories and Specialities, Australian International Design Award: New Product Award - Decorative Appliance and FINALIST at the Australian International Design Awards.

| 2012

New Sydney corporate designer showroom and headquarters opened

| 2014

Hangzhou sales office and central warehouse facility opened, distribution processes brought in-house. Current team headcount sits at 15 employees and growing.

| 2015

New core competency emerges and expansion plans commence for design and manufacture of concrete furniture.

| 2016

Business rebranded as MAD Design Group with vision of opening subsidiary offices in various countries to facilitate diversification and growth into other markets. Responsive e-commerce and promotional websites and business infrastructure created for global websites in 4 brands. EcoSmart Fire / Brown Jordan Fires / e-NRG Bioethanol / MAD Design Group / with additional business expansion opportunities under development.

| 2017

Testing with BSI London commissioned to achieve compliance to EU Norm, to ready ourselves for expansion (completed July 2018). UL Listings, ACC, EN 16647 Compliance and C-UL US Listings for gas burners Certification achieved. Manufacture plant established in China brings manufacturing processes in-house with expansion focussed on OEM and ODM business opportunities. Launch of Fluid™ Concrete Technology, combining material science, precision manufacturing, and quality control to deliver durable, refined concrete products at scale.

| 2018

Expansion and focus of core business in Europe and the UK facilitated by establishing new head office in Luxemburg and London to remove reliance on distribution network for growth. UL 499 - Electric Heating Appliances and TUV Certification achieved for Heatscope Heaters. Flex Fireplaces awarded Attendees Choice Award - Hearth Product Marketability and Hearth & Home Vesta Award - Hearth Products, Other Fuels.

| 2019

Blinde Design launched. Stitch by Blinde Design awarded Good Design Award at the Australian International Design Awards and SILVER at the European Product Design Awards.

| 2020

Heatscope Heaters launched.

| 2022

OMNI-Test Laboratories Inc. listings Certification achieved.

| 2023

ETL listings Certification achieved. CE and UK Conformity Assessed Certification achieved. Stitch by Blinde Design awarded IIDA award for ‘Best in Show’ in Accessories and Accent Pieces at HD Expo.

| 2024

EcoSmart Fire celebrates 20 years. EcoSmart Fire, Blinde Design, and Heatscope websites redeveloped with new digital infrastructure and functionality implemented to improve usability, navigation, and customer engagement across all brand platforms. UL 2021 Standard Certification achieved.