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Concrete Technology

Concrete is a coveted material in the building and design industries due to its durable composition, natural appearance, and simple construction. However, when it comes to creating beautiful, long- lasting finishes for functional concrete surfaces, MAD believes there’s more than meets the eye.

From sourcing quality ingredients and mixing raw materials through to polishing and packaging, FluidTM Concrete Technology delivers a streamlined yet sophisticated system that produces exceptionally robust, handcrafted products.

Our manufacturing facility prides itself on delivering a professional service that is focused on best practice procedures, incorporates multiple quality control touchpoints, and is executed with an environmentally friendly mindset.


Fluid™ Concrete Solutions uses a custom composition of green cement made from 95% recycled natural materials.

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Seemless Construction

We work with moulds capable of producing unibody products which are seamless, free from join lines, half the weight and twice the strength of common Portland concrete.

Environmental Resilliance

Fluid™ concrete is resistant to water, fire, insects, termites, mould, and mildew.


Free from asbestos, formaldehyde, silica and carcinogenic materials, Fluid™ does not contain organic solvents, oils, toxic ingredients, heavy metal salts, or radiation.

Quality Control

Every piece is marked with a unique serial number for quality control purposes, is dimensionally stable with low expansion and contraction rates.


Sturdy yet lightweight composition makes it easy to move each piece from room to room.

Impact Resistant

Our composite is so strong that dropping a 2.5lb [1.1kg] steel ballon to it from five feet above doesn’t cause any visible damage to the concrete.

Energy Efficient

Since no heat or pressure is used in the manufacturing process, 20-40% less energy is required to produce Fluid™ products compared to Portland cement- based products.


Our strong, robust concrete structures last longer than traditional composites, creating less waste and reduced need to repair or replace investment pieces.

Freeze and Thaw Resistant

Fully cured, non-hydraulic concrete does not retain water, meaning it is resistant to freezing and thawing. It also withstands extreme temperature fluctuations (air and liquid).

Low Carbon Emissions

Our green concrete composite produces 90% less pollutants compared to traditional Portland cement- energy during the manufacturing process.

Environmentally Friendly

Made from 95% recycled natural materials that absorb CO2 during the curing process, our composites are 100% recyclable and release minimal greenhouse gas emissions.

Testing Videos

Stain Testing
Lift Test from Fluid Technology
Lift Testing
Impact Test
Impact Testing
Outdoor fireplace installation
Stain Testing
Scratch Test from Fluid Technology
Scratch Testing

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